MARKETING ART DIRECTOR
HBOMAX
Senior Design Manager - 05/21 - 02/23
Freelance Designer - 03/21 - 05/21
Works closely with Design Management and oversees the workload of a team of designers
Collaborates with the Senior Motion Designer on the conception and design of animated email assets
Put into place processes for the designers to proactively prepare and deliver key art assets to the marketing team, and for the marketing team to more effectively request assets from the design team
Participates in the brainstorming of large 360 campaigns such as Holiday, Pride, Women's History, Black History, AAPI, Juneteenth, etc...
Implemented a 'prepremiere to finale' email cadence for HBO & Max Original series by Tier
Rebuilt and completely redesigned the customer onboarding email experience to reflect the current brand indentity
HBOMax Onboarding Journey
This project was a complete overhaul of the previous onboarding journey email cadence. The objective was to introduce the customer to the HBO brand and teach them how to use the most important features of the app and browse for content, while featuring titles that would live on the platform for an extended period of time.
Specialty Campaigns
I acted as art director for all lifecycle marketing assets related to our frequent specialty campaigns. These often included one off custom email designs that would require close collaboration with our dev team to code and execute.
Promotional Emails
I was the main designer for laying out and concepting all monthly promotional emails. These were then laid out in a presentation to be shown to the VP of Creative.
HBO & HBOMax Originals email cadence
I took the initiative to redesign and templatize the email cadence of our original series emails from trailer release to finale. The goal of this was to make sure all teams were aligned on which specific assets would be featured in each email, and for the design team to proactively begin designing prior to briefs being sent through.
